Elle Muliarchyk
is
an artist. But she’s also a model. She grew up in Vietnam and the Czech
Republic, spent her high school years as a foreign exchange student in suburban
NorCal, majored in theology and science at UC Berkeley, and was introduced to
the fashion world through a chance encounter with Patrick Demarchelier( a
French fashion photographer. "The gif as a medium itself is unique,"
"It’s technically limiting because of the continuous loop, so a lot of
decisions are based on the edit. "Her latest project focuses on the
transformative power of beauty and fashion "I strive to show fashion and
beauty in brand new, innovative ways," says Muliarchyk "A narrative, sense of humor, and peek
behind-the-curtain are key components to my work." Recently,
Muliarchyk teamed up with art director
Vita Raykhman, Yahoo Style, and a few different hair and makeup crews to create
quick-change transformations with model’s
represented by The Society Management. Muliarchyk came up with concepts by studying every
model’s personal Instagram account—she wanted to tailor the theme of each gif
to a particular girl based not only on looks, but also personality.
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